Laurie will discuss several studies where in person, Consumer Co-Creation Sessions provided powerful learning to impact client decision-making.
She will highlight Consumer Co-creation to generate new ideas for a leading beverage co and for a snack food company; prototype innovation (design research) programs with clients in durable goods (kitchen and bathroom fixtures) and also applied to the world of food storage.
About the instructor
Creative catalyst, market researcher, strategist, coach, Muse
Laurie has been a qualitative researcher and innovation consultant for more than 25 years. An artful interviewer and creative facilitator-- whether working with CEOs, customers or consumers-- she engages in deep listening, observation and connection making. She inspires and guides client teams to develop vision and new business strategies, fill the pipeline with new product and positioning concepts, advance product prototypes and uncover robust insights about existing and potential customers.
Her playground for insight gathering has included all manner of venues: boardrooms, stores, restaurants, garages, kitchens, and more. Working in the worlds of b2b and b2c, she has interviewed service techs on safety procedures, insurance agents on creating compelling messaging, and women dealing with incontinence. She has helped disgruntled employees find a voice to discuss internal challenges, led C-Suite members on eye-opening shopping immersions, interviewed couples in their bedrooms on the impact of sleep deprivation and created many healthy new snacks with kids, teens and moms.
A long-standing member of the QRCA (Qualitative Research Consultants Association) Laurie is former Editor-In-Chief of QRCA VIEWS Magazine, now Feature Editor of Business Matters. She is co-chair of the Philadelphia Chapter and a frequent industry presenter.
Laurie is the author of Stir It Up! Recipes for Robust Insights & Red Hot Ideas, published by Paramount Market Publishing. It has received wide acclaim from market researchers and meeting facilitators.
She interweaves her passions & expertise in theater, music, cooking, teaching & storytelling into her work.
Practical Imagination Enterprises is a a boutique consultancy integrating innovation & qualitative market research, delivering robust insights & ideas with muscle, wing & heart.®