Program at a Glance



Mobile in Action

Be part of the small group of conference attendees who will help shape the Mobile in Action segment of the conference (results will be presented at the conference). This group will take part in a mobile research qualitative experiment where they will walk in participants' shoes by experiencing this technology and seeing first-hand how mobile interlocks with traditional focus groups and online Qual.

Should you accept the challenge, then it's simple: complete three tasks on your smartphone prior to the conference and then chat sporadically when prompted throughout the day with your moderator.

Only 10 places available - will you accept the challenge and be part of the experiment? It's up to you. If you want to take part, simply provide your cell phone number and email, and in exchange you will receive your secret identity!

Note: Participants must be willing to share picture and video responses.

Day 1 - Thursday, March 26, 2015

Please click on the orange links to view presentation details.

Start

End

Topic

12:00 pm

12:40 pm

Opening and Lunch

12:45 pm

2:45 pm

Concurrent Applied Learning Sessions/Workshops

  1. Secrets Of Authentic Ethnography – Ava Lindberg and Antonella Fabri
  2. Customer Journey Mapping – Janet Halliday and Jeff Histed
  3. Project Like A Pro - Brian Baumal

2:50 pm

3:10 pm

Break

3:15 pm

5:15 pm

Concurrent Applied Learning Sessions/Workshops

  1. Getting Inspired With Online Qualitative – Susan Abbott
  2. Creative Sampler - A Tapas Menu – Margaret Imai-Compton
  3. Get the Full Story with Neuroscience – Diana Lucaci

5:15 pm

no end time

Dine-Arounds

Day 2 - Friday, March 27, 2015

Please click on the orange links to view presentation details.

Start

End

Topic

8:45 am

9:00 am

Opening Remarks

9:00 am

10:15 am

Keynote Speaker: Hugh MacPhie

10:15 am

10:30 am

Break

10:35 am

11:35 am

The Write Stuff – Client side panel on reports, David Kwechansky, Perception Research
The panelists will critique excerpts of Canadian and international reports.

  • Nichola Forsyth, Knowledge and Insights Manager, Sparkling, Coca-Cola
  • Susan Innes, Senior Manager, Market Research, BMO Financial Group
  • Debbie Davis, Director, Consumer Research, Shoppers Drug Mart
  • Greg Ambrose, Director, Consumer Insight and Strategy, Tim Hortons

11:40 am

12:40 pm

Concurrent Speaker
Session #1

Daniel Berkal and Korey Schaefer

The World is Your Focus Group - Using Technology and Teamwork to Break Down the Glass

Concurrent Speaker
Session #2

Steve August

Mobile and Beyond: Best Practices

Concurrent Speaker
Session #3

James Chastain

The Advantages of Being Human in a Consumer World

12:40 pm

1:40 pm

Lunch

1:40pm

2:00pm

MRIA - QRC Townhall – Julie Sylvestre - Chair

2:00pm
3:00 pm
Keynote Speaker: Laurie Tema-Lyn, Practical Imagination Enterprises

3:05 pm

4:05 pm

Roundtable Breakouts – Hot Topics

  1. Closer Look at Millennials – Serra Shular, Associate VP, Ipsos UU
  2. Interactive Environments for Engagement and Action – Caroline Wilson, Vireo Research
  3. Through the Looking Glass – Leon Wahler, Leon Wahler Marketing Research
  4. Qualitative Recruiting: What's Next – Gini Smith, VP Research House
  5. The Unique Conditions Related to a B2B Audience - Susan Seto –Director, Market Strategy & Insights Environics Research Group
  6. Pharma Qual Research - Challenges & Creative Solutions - Lynne Meisner, L. Meisner & Associates Inc.
  7. Optimizing Homework – Catherine Dine, Dine Discoveries
  8. The Ethnic Mosaic – Kathy Cheng – VP Cultural Markets - Environics Research Group
  9. Conducting Research with Kids and Teens – Including Technology - Pascal Patenaude, Patenaude Research & Communications
4:05 pm
4:30 pm
Break
4:30 pm
5:30 pm
Mobile Research In Action – Review, debrief and discussion of the mobile project that conference attendees have been participating in - Isabelle Landreville, Sylvestre Marketing
5:30 pm
  Cocktail Reception - Moxie's Restaurant, 4950 Yonge Street - Trivia Party!